Africa needs Micro Credits is an initiative by Dutch charity organization Cordaid to support farmers in Africa. I produced a TV commercial and a print campaign for them in Tanzania. As the head of production and the organizer of the whole trip to Africa, I was responsible for the shootings and the animation production after we received the developed material. In total, we took 12 people (client, agency and production company) plus our whole filming equipment to Tanzania’s city Arusha to find the right location and for scouting an original Tanzanian farmer.
Title: Cordaid Micro Credits (2007) / Client: Cordaid, Mensen in Nood, Ara Reklame Rotterdam / Concept: Ara Reklame Rotterdam / Director, Post-Production: Twothings / Location: Arusha (TZ)