After presenting our devlopped idea (concept by Nine878), I produced two 30” commercials for German sports brand Erima. The campaign’s target was to communicate their slogan Gemeinsam gewinnen and to show that they produce equipment for professional athletes as well as for everyday sportsmen and women. It was also supposed to be close to the audience’s mind setting and absolutely not looking like the advertisements of the competitors. We decided to film athletes in action and to transfer the footage into an animation technique that is purely handcrafted and can be understood by everyone: paper-cuts.
Title: Erima “Gemeinsam gewinnen” (2008) / Client: Erima Sports / Director and Concept: Nine878, Chiara Chessa