Friendship Wins is the official Volkswagen Group advertisment promoting their olympic winter athletes. I produced seven short real-life stories about these athletes and their best friends during he Olympic & Paralympic Winter Games in Sotchi 2014 (RUS). We interviewed the closest friends of these sportsmen and sportwomen and joined them during the games. It had been an epic time to be with Ireen Wust (NL), Andrea Eskau (GER), Olga Zaitsewa (RUS), Denis Colle (BEL), Robert Seifert (GER), Bex Sinclair (NZ), Tino Uhlig (GER) and special guest Vanessa-Mae (TAN). The serial started with a big bang: Ireen Wust winning her first Gold Medal in Sotchi while her best friends watched her success. The production ran over seven weeks in Russia and we produced all the films on the spot.

Title: Friendship Wins (2014) / Production Company: Markenfim Crossing / Client: Volkswagen /  Director: Kai Sehr / DOP: Björn Knechtel / Edit: Lars Jordan / Cast: Ireen Wust (NL), Andrea Eskau (GER), Olga Zaitsewa (RUS), Denis Colle (BEL), Robert Seifert (GER), Bex Sinclair (NZ), Tino Uhlig (GER), Vanessa-Mae (TAN) / Music: Nordmeister / Specs: 7 films with a length of 2-3 mins, 16:9, all recorded and post-produced during the Olympic and Paralympic Games in Sotchi (RUS)